Close-up of a textile weaving with blue threads and woven black, gray, and white patterns. A metallic weaving needle is inserted in the fabric.

A digital graphic design featuring the text 'Winner 2024 Product Design Competition' with a black background and white text, highlighting the award for a product design competition in 2024.

The Hill Tribe people skillfully blend embroidery and weaving arts with hand-dyed vibrant fabrics and designs to create distinct styles, with each tribe proudly displaying its unique clothing. This dedication to craft is reminiscent of Royal Thai artisans, who spend decades perfecting the art of creating exquisite hand-tufted rugs and textiles.

With The Tactile Vernacular, we aim to thoughtfully honor our Thai heritage at Royal Thai and bridge the gap between traditional and contemporary aesthetics, breathing new life into hill tribe patterns through reinvention and reimagination. Rather than a mere fusion of styles, these designs represent a meaningful dialogue between past and present, where emotions are woven into threads and every step is a sumptuous journey through varied colors and cultures.

We encourage you to transcend geographic boundaries as you explore these designs, to celebrate our innate desire to adorn and narrate stories. Whether through the delicate dance of needle and thread or the intricate artistry of hand crafting carpets, human creativity is a universal language.

TACTILE VERNACULAR

Tactile Vernacular Hospitality is a thoughtful collaboration between textile artist and designer Mook V - Ploenchan Vinyaratn and Royal Thai. This work stands as a testament to the rich and diverse heritage of Thailand’s Hill Tribe communities and their remarkable craftsmanship. This collection embodies the artistic expression that is deeply intertwined with Thailand’s cultural tapestry, drawing inspiration from the Indigenous Hill Tribes of the region, where time-honored techniques and intricate designs have been lovingly preserved through generations.

Hospitality

Person wringing out wet clothes in a large black tub filled with soapy water.

Close-up of a colorful embroidered textile with intricate geometric patterns and multicolored threads.

Award graphic for the 2024 Product Design Competition, hosted by BDNY in New York.

A cozy bedroom featuring a pink upholstered bed with white and beige pillows, a marble side table with a white and gold lamp, a wooden chair, sheer white curtains, and a patterned yellow and white rug.

Empty ballroom with ornate chandeliers, beige walls, and patterned blue and yellow carpet.

Close-up of a colorful geometric patterned area rug with yellow, red, and cream squares, in a modern interior with hardwood floors, and a wooden side table tipped over in the background.

Explore more of Tactile Vernacular Hospitality, the award-winning collection by Royal Thai x Mook V

TACTILE VERNACULAR HOSPITALITY

Elegant hotel corridor with warm lighting, chandelier, wooden wall panels, potted plants, and patterned carpet.

Close-up of a cream-colored modern area rug with black and gold abstract geometric pattern, placed under a café table on a wooden floor, in a living room.

Close-up of a colorful, patterned area rug with swirling blue and beige designs on a wooden floor.

Elegant, dark-paneled conference or event room with patterned carpet and subdued lighting.

“Tacticle Vernacular” is a testament to the enduring power of textile art to transcend, connecting us through the shared human experience of creation and expression, while honoring the indigenous cultures that have influenced this collection.”

— Mook V

A woman in a colorful floral coat smiling and holding a sign that reads 'THE BEST OF BDNY WINNER BD' in front of a vibrant, textured abstract wall hanging with bright colors like yellow, blue, orange, and pink.

A modern dining area with a round wooden table and two matching chairs on an orange rug, decorated with pink vases and art prints, with a large window and sheer white curtains.

EXPLORE THE FULL COLLECTION

A collection of colorful, mixed flower petals and blooms in a blue container.

About Ploenchan Vinyaratn

Mook V, a luminary in textile art and design, infuses her brilliance to illuminate every thread. With an innate ability to transcend the ordinary and sculpt the extraordinary, her designs breathe life into ancient wisdom and contemporary allure. Each creation becomes an emotional bridge, harmoniously connecting eras and evoking sentiments beyond the tangible.

Royal Thai and Mook aspire to shift existing paradigms, extending an invitation to delve into a truly unique experience. Here, emotions are intricately woven into threads, and each step unfolds as a rich journey through diverse colors and cultures. This thoughtful approach encourages us to reflect on the profound connections between art, emotion, and cultural expression.

A woman stands next to a large, colorful textile wall hanging, adjusting or inspecting it in what appears to be a workshop or factory.