UNSCRIPTED Studio Collection

Inspired by five decades of tradition and energized by a future yet to be written, Royal Thai is proud to present Unscripted, a collection unlike any in its history. As its title suggests, Unscripted evokes a point of departure, a place where the path is no longer marked, where the way forward is an open, inviting expanse of unlimited possibility.

This visually arresting collection is not completely disengaged from the past, however. Each of its designs carries echoes of classic motifs from the Royal Thai archives, unmoored from their origins and refracted through a contemporary prism to present a forward-facing – not retrospective – vision.

Arranged into four thematic groups, from the clean, bold, geometric patterns of Broken Graphics to the marbled, textured swirls of Movement, the collection’s 32 hand tufted and Axminster designs shatter, reconfigure, and redefine traditional archival patterns to embrace the exhilaration that resides on the precipice of the unknown. Together, these creations stand as a collection whose beauty and volatility conjure a breathtaking metaphor for our unsettled times.

Studio collections are a new direction for us,” explains Royal Thai Global Design and Product Development Director, Darren Hayward. “We routinely reach across artistic disciplines to work with globally iconic names like Zaha Hadid Studios with whom we create transformative works like our recent Re\Form collection, but we’ve barely begun to scratch the surface of what’s right under our roof. Between the depth of our archives and the talent of our design team, we’re sitting on an untapped trove of potential from which to create even more world-class collections.

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WASH

These impressionistic designs evoke scenes of the natural world, suggestive of sky and water.

Royal Thai design no. NX-039575-1

Royal Thai design no. NX-039575-1

Serafina Beach Hotel - San Juan, Puerto Rico

Serafina Beach Hotel - San Juan, Puerto Rico

Photo by Jeremiah Klein

Photo by Jeremiah Klein

W South Beach Hotel - Miami, FL

W South Beach Hotel - Miami, FL


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MOVEMENT

Vivid kinetic patterns evoke the unexpected interplay between elements such as air, water,vegetation and metal.

Lobby of One57, Residential Building - NY, NY

Lobby of One57, Residential Building - NY, NY

Photography by Jeremiah Klein

Photography by Jeremiah Klein

Royal Thai design no. Remolino_NH-038187-2

Royal Thai design no. Remolino_NH-038187-2

Acqualina Resort & Spa - Sunny Isles Beach, FL

Acqualina Resort & Spa - Sunny Isles Beach, FL

Royal Thai design no. NX-039113-1

Royal Thai design no. NX-039113-1

InterContinental Hotel - Downtown Los Angeles, CA

InterContinental Hotel - Downtown Los Angeles, CA


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GEOMETRIC

Bold optimism and future-facing promise distinguish these clean, audacious designs.

Sky Bar at Tivoli Oriente Hotel - Lisbon, Portugal

Sky Bar at Tivoli Oriente Hotel - Lisbon, Portugal

Royal Thai design no. Prismatic_NH-038312-1

Royal Thai design no. Prismatic_NH-038312-1

Hotel Emiliano - Rio de Janeiro, Brazil

Hotel Emiliano - Rio de Janeiro, Brazil

Royal Thai design no. NX-037436-2

Royal Thai design no. NX-037436-2

Das Triest Hotel - Vienna, Austria

Das Triest Hotel - Vienna, Austria

ROCKMAN & ROCKMAN side tables

ROCKMAN & ROCKMAN side tables


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BROKEN GRAPHIC

The haunting beauty of entropy is explored in these designs that deconstruct traditional grid and mosaic patterns.

Sofitel Casablanca Tour Blanche Hotel - Casablanca, Morocco

Sofitel Casablanca Tour Blanche Hotel - Casablanca, Morocco

Royal Thai design no. Convergent_NH-038263-2

Royal Thai design no. Convergent_NH-038263-2

Atton Vitacura by Pullman Hotel - Santiago, Chile

Atton Vitacura by Pullman Hotel - Santiago, Chile

Royal Thai design no. Reta_NH-038262-3

Royal Thai design no. Reta_NH-038262-3

"In the Painting" - Hotel room by Brani & Desi

"In the Painting" - Hotel room by Brani & Desi

As a collection, Unscripted makes a conceptual statement that’s a perfect metaphorical expression of where Royal Thai sits as a brand. These designs evoke the exhilarating feeling of embarkation into unexplored landscapes. This is an exciting time for Royal Thai, and Unscripted is the ultimate reflection of that unpredictable promise and inspiration. - Darren Hayward