In a world of countless choice, hotels are making themselves stand out by creating environments for specific types of travelers. Our latest capsule collection, District, celebrates the hip hospitality millennial. You know who you are- fiercely independent and entrepreneurial. You want to stay in a place that feels casual, unaffected and authentic yet well-designed.
Big-brand hotel groups are tapping into the youth market by launching diffusion brands which come at a cheaper price point, and often have a strong focus on lifestyle, locality and insider knowledge. Think Austin, Portland, Seattle and Williamsburg.
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